China INC.

China's new companies are destroying their Asian competitors. And it's only going to get worse
Newsweek - September 2001

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Panel comments

1. Content
i. Symbols of significance
Octopus; red-star; buildings; map

ii. Area(s) in society that the symbols belong to
The symbols belong to economy, because the tentacles of the octopus catch factories and other buildings.

iii. Quantitative assessment
1 octopus 1 red-star flag Many factories 1 building with cover antennas 1 house

2. Communication
i. Image/symbol(s) used to symbolize China
On the cover, the octopus with the red-star is used to symbolize China. Compared with the ordinary octopus, the tentacles of octopus on the cover catch some buildings instead of the animals.

ii. Key connotations and denotations
① One connotation is the rapid development of China’s economy, because the octopus symbolizes China. The tentacles of octopus catch the factories, service business and the real property which are all connect with the development of the economy.

② Another connotation is the investment and expansion of China in Asia. On the cover, the tentacles of octopus reach into many parts of Asia.

iii. Interpretations of the key symbols, with focus on Chinese culture
On the cover, the octopus with the red-star is used to symbolize China. and it is unfriendly to utilize this image to symbolize China.
① Sea monster are usually an octopus or a dragon like creature in the western legends. If the octopus is used to symbolize the China, it maybe means that China is “strong, evil, aggressive”, more importantly, it means occupation.
② Octopus is known for its arbitrary temper, even in the sea. Many sea animals are afraid of it, because the octopus is very cruel, wise and has great strength.

iv. Power relations in the image
Unequal.
The octopus is invading everywhere around the China, and it is crouching on the Planet as if it is the ruler of the Planet.

v. Kind of communication
Multilateral,
since the octopus is grabbing everything around the Planet, which involves interests of many countries.

vi . Nature of relation between “China” and "others"
In this image the nature of relation between “China” and other countries is hostile. First, Sea monster is usually octopus or the dragon in the western legends. If the octopus is used to symbolize the China, it maybe means that China is “strong, evil, aggressive” etc. Second, octopus is arbitrary in the sea. A lot of animals in the sea are all afraid of it, because the octopus is very cruel, wise and has great strength. Lastly, the lines in the composition are powerful, which makes the picture filled with tension and expansionary. So we can conclude that China is aggressive and invasive from the powerful lines.

3. Additional comments
i. Images/colors, etc
The photo uses an overall view which can express the relationship between the main object and the environment. On the cover, the octopus is used to symbolize the China and it is the center of the picture. The tentacles of octopus reach into many parts of Asia and catch the factories, service business and the real property which are all connect with the development of the economy. So it means that the China’s economy develop and expand rapidly in Asia.

The lines in the composition are powerful, which makes the picture filled with tension and expansionary. So we can conclude that China is aggressive and invasive from the powerful lines. In short, the image of the cover which symbolizes the China is negative.

ii. Group of images
The image on this cover belongs to the group that use animals and elements from the Chinse flag to represent China.

iii. Comment about supporting image
-

iv. Comments about heading
It explains that the China’s economy develops and expands rapidly in the Asia. The image link to the subtitle.

4. Rating of cover image
Hostile.

5. Other comments

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Rating categories:
1. Hostile: An image that portrays China as impossible to have a dialogue with.
2. Not open to dialogue: An image that portrays China in a way where it is possible, but not likely, to have a dialogue.
3. Neutral: An image that does not say anything about the possibility for dialogue
4. Open to dialogue: An image that portrays China in a way where there is an openness to dialogue.
5. Very open to dialogue: An image that portrays China in a way where there is an active interest in a dialogue.