Congratulations, China

(So, no need for any more aid, then?)
The Economist - October 2003

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3.0

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2.0

Viewer rating

2.75

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Panel comments

1. Content
i. Symbols of significance
A space rocket, namely the Shenzhou V manned spaceship, which is launching and launch base

ii. Area(s) in society that the symbols belong to
It belongs to the area of technology and science because the airship is a high-technology product.

iii. Quantitative assessment
1 rocket, 1 launch support.

2. Communication
i. Image/symbol(s) used to symbolize China
The Shenzhou V manned spaceship, which is launching, is used to symbolize China.

ii. Key connotations and denotations
In this image the Shenzhou V manned spaceship which represents China is launching successfully and the launch base also seems to be advanced and all these mean that China has already been a developed country, at least a country which has made great achievements and become more and more prosperous.

iii. Interpretations of the key symbols, with focus on Chinese culture
Chinese people have been dreaming of going into outer space for a long time. Shenzhou V manned spaceship, launched in 2003, was the first manned spaceship. The successful launch and return show that China is able to send a person into space. A Chinese dream has come true. This event makes Chinese people very proud of their country and the whole country erupted in celebration. However, from Chinese perspective, this success of spaceflight can only prove that China has made great strides in space technology and China is still a typical developing country far from prosperity which has a lot of social and economic problems to solve. It has a long way to go before it really become a developed country.

iv. Power relations in the image
There are not apparent power relations in this image.

v. Kind of communication
Unilateral.


vi . Nature of relation between “China” and "others"
Neutral,
because this image only shows the successful launch of the Shenzhou V manned spaceship of China. Whether this success will benefit or do harm to the other countries is unclear in this picture.

3. Additional comments
i. Images/colors, etc
As is known, red is always used to express happiness, enthusiasm and celebration, while yellow is regarded as a warning to draw attention which will make people feel a little offended. In this image, instead of red, the color of the title” congratulations, China” is white and the color of the title” so, no need for any more aid, then?” is yellow, which may represents that what the cover really wants to focus on is not congratulations but that with China’s advancement there is no need for the other countries to aid it.

ii. Group of images
-

iii. Comment about supporting image
-

iv. Comments about heading
The title of this image is “congratulations, China: so, no need for any more aid, then?” which makes the meaning of this picture that China has made great achievements in space technology more clear. Besides, it expresses the attitude to this event and adds something else to the picture that China has already been a developed country which doesn’t need other countries’ aid any more.

4. Rating of cover image
Neutral

5. Other comments

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Rating categories:
1. Hostile: An image that portrays China as impossible to have a dialogue with.
2. Not open to dialogue: An image that portrays China in a way where it is possible, but not likely, to have a dialogue.
3. Neutral: An image that does not say anything about the possibility for dialogue
4. Open to dialogue: An image that portrays China in a way where there is an openness to dialogue.
5. Very open to dialogue: An image that portrays China in a way where there is an active interest in a dialogue.